Nabisco Plaza Shows How a Factory Can Become a Destination for Indoor Golf, Retail

A one-time Nabisco bakery, an iconic factory in Philadelphia, is now home to a Topgolf facility — as well as a roster of expanding restaurants and retailers — in a dramatic repositioning of an industrial property.

A joint venture led by Provco Group, Goodman Properties and MCB Real Estate purchased the former Nabisco facility in 2016, and the $60 million redevelopment of the 27-acre site, Nabisco Plaza, has earned the project the 2023 CoStar Impact Award for redevelopment in Philadelphia, as judged by real estate professionals familiar with the market.

Once the developers closed on the 600,000-square-foot factory at 12000 Roosevelt Blvd., they immediately leased a 100,000-square-foot warehouse portion of the building to help carry the project through the marketing, planning and zoning process.

Topgolf had targeted Philadelphia as part of its national expansion plan, and the company acquired part of the Nabisco site for a 65,000-square-foot, golf and entertainment center. Wawa, Chick-fil-A and Aldi signed long-term ground leases at Nabisco Plaza as well, and two retail buildings are under construction. One is 14,000 square feet and is leased by Honeygrow, LaScala’s Fire and The Chicken & The Egg. The second building is 6,000 square feet and is being leased by Chipotle, AT&T and Supercuts.

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